Social Media Plan for Starbucks.

Starbucks has a big brand presence online.

Starbucks are one of the most engaging companies online with over 705,000 followers on twitter and over 5.428,000 fans on Facebook.

Social Media Strategy match with their brand values , which are honesty , sincerity, and connection with its consumers.

Lets take a look at how they became one of the most engaging brands online and for what price ?

       Objectives: 

• Increase consumer awareness and consumer engagement. 
• Engage customers in the corporate decesion-making process via My Starbucks Idea Site. 
• Create a strong link between customers and employees . Indeed customers are able to decide what kind of arts , book and music will be included in the store. 
• Put a price tag on this kind of engagement , and connection with its consumers.

      Target audience : 

Starbucks' target audience is men and women aged 18 to 40. 

• Adult aged 25 to 40 , tend to be urbanites with relatively big income, professional careers. 
• Young adults , aged 18 to 24 . Starbucks positions as a place college students can hang out and meet people. This category of customers are familiar with Social Media tools.

Starbucks can find his target audience in working place and universities plus Social Media channels. 

    Issue and opportunities : 

Starbucks has an opportunity to stay in touch with the customers through their big presence on Social Media channels. 

The issue for starbucks is the cost of this popularity- the social media marketing budget. 

   The best social media tools for Starbucks: 

My Starbucks Idea site -An interactive place. 

         This site give users the opportunity to share their ideas related to starbucks. 

My starbucks idea blog: Blog written by starbucks employees dealing with what Starbucks is doing with the ideas posted by customers. 

Facbook : an interactive place with videos, blog posts and photos. 

         Starbucks inform their customers and invites fans to events. 

Twitter: Answering questions and re-tweeting what people saying about the brand. 

Youtube: videos dealing with the origins of different coffee blends and Starbuck's history. 

Strategy : Starbucks Social Media strategy is to get people more engaged with the brand and to build a brand equity . 

Tactics : Increase the number of followers by being everywhere on Social Media. 

Measurement : Through the number of followers on Facebook , twitter , blogs and the number of views on youtube. 

HoudaJabli 
http://keansocialmedia.blogspot.com 
@keansocialmedia